The Best Digital Marketing Blogs to Follow in 2020
“To help, we’ve put together the following list of the 20 best digital marketing blogs to help you stay up to date with the latest SEO news and digital trends in 2020.”
When it comes to digital marketing, there’s always more to learn. New technology and changing trends mean that if you don’t make an effort to regularly do research, you’ll be at constant risk of falling behind. Luckily, a number of great digital marketing blogs stay on top of the most important digital marketing news and trends you should be aware of. Add these to your list of subscriptions to stay in the know.
1. Moz – SEO and Inbound Marketing Blog
SEO is a big part of digital marketing 2020 and the Moz blog is one of the best sources available for learning about SEO trends, studies and best practices. Their content dives deep enough to be useful to seasoned veterans of SEO, while still often being accessible to newbie
Moz blog is useful for the viewers who are planning to move on with a career in SEO or dream to be SEO super hero. It’s a package of all the useful blog posts on handling every element related to the SEO strategy and practice, digital marketing industry news, SEO, or inbound marketing initiatives. One thing which made me the fan of these blogs is that it helps in keeping a track and understand the mechanics behind the latest SEO updates.
Founder: Rand Fishkin and Gillian Muessig
Best For: Step-by-step how-to guides to help you learn SEO
In the world of anything remotely related to digital marketing, the institute of content marketing needs no introduction. It is one of the top blogs that provide valuable and practical insights into digital marketing. Content Marketing Institute was founded in 2011 by Joe Pullizi who has several books in his credit and is a leader in the world of content marketing. They carry on a lot of services like training, consulting. Their white papers and research insights are extremely important for any digital marketer. They have a dedicated podcast section where experts like Pullizi himself teaches a key element of content and digital world to further educate budding as well as experienced professionals in the business.
The Content Marketing Institute is the leading organization on global content marketing education and training. It helps brands attract and retain customers through compelling and multi-channel storytelling. Naturally, its blog provides only the best ideas and expertise for content marketers every day. Its site has custom research and touches on topics like building your audience, measurement and overall industry news. CMI provides strategies from the greatest content marketers out there and is a must-read for anyone looking to get the industry’s best advice.
Founder: Joe Pulizzi
Best For: Content strategy, storytelling and blogging best practices
Search Engine Journal is among the top 10 digital marketing blogs for in-depth articles on various topics related to the online promotion of products and services. The blogs are popular for articles on the latest developments and the best practices across all modules of digital marketing especially content and SEO. SEJ was launched in the year 2003 and since then it has striven to achieve excellence in disseminating powerful relevant information to the online community of digital marketers. The founder of SEJ is Jenise Uehara Henrikson. SEJ has a team of very skilled experts with specialized training and knowledge. Also, independent writers contribute from all across the globe in articles om various techniques and tactics that help implement successful SEO. Their blog articles cover a wide range of topics like analytics, local search, link building, SEO, paid search, web development. They also have podcasts and ebooks for valued information.
Search Engine Journal is widely seen as the go-to source for SEO news. It often sources news directly from Google and shares advanced tips around SEO and PPC. If you’re looking for the latest algorithm update or want to ensure your company is following best practices, SEJ is one of the first places your team should check out.
Most know SEMRush for being one of the digital marketing industry’s top tools as an in-house toolkit that specializes in competitive research. But did you know it also has an outstanding blog for search marketing professionals? Its thought leadership content provides useful advice on everything from optimizing websites to link building strategies and everything in-between. It also helps readers make sense of any new algorithm changes so that your brand doesn’t miss a beat.
SemRush is a leading name in the world of digital marketing expertise and SEO management. It was launched in 2008 to start the practice of transparent SEO techniques to boost user confidence. It is today one of the topmost research services specializing in SEO, SEM, PPC, Content, Analytics and everything digital. They have a stellar record of producing quality content with 11 years of experience and more than 650 employees in four countries. As a result, they operate globally providing digital solutions to businesses of all sizes. Moreover, they have resources plenty in the form of webinars, podcasts, ebooks, events, games as well as a dedicated informative blog that has articles relating to all key aspects of digital marketing.
Founder: Oleg Shchegolev
Best For: Data-driven agency marketers & search marketing professionals
HubSpot is the marketing automation company that invented inbound marketing. For those unfamiliar with the term, it’s the business strategy of attracting customers through valuable content. Naturally, there’s no company doing inbound better than HubSpot. A big part of its strategy is creating valuable blog content on almost every topic imaginable from a marketing standpoint. As a result, HubSpot’s blog is read by millions of marketers daily and is a go-to source for anyone looking to learn the most cutting-edge strategies
HubSpot blog is one of the most reputed blogs for inbound marketing tactics and strategies. It is famous worldwide offering high-quality content. The content is not only supremely educational but provides value to the customer through inspirational examples. They continuously update their content making sure to post all the latest happenings as and when they happen in the web world. Marketing, sales, customer relationship management, inbound marketing strategies are just some of the areas covered. The blog topics are categorized into different sections which help to find what you want to read easily.
Neil Patel is one of the top marketers in the country who has built successful companies of his own such as KISSMetrics and CrazyEgg plus has consulted with several Fortune 100 brands. He possesses a level of marketing expertise unmatched by most of the industry. If you’re looking for actionable insights that can help drive results for your marketing program, look no further than Neil’s blog. His posts feature engaging content, primarily in video and podcast format that are useful regardless of where you’re at from a marketing standpoint.
Neil Patel blog is one of the most popular digital marketing blogs in recent times. Digital marketers with all levels of specialization and expertise visit the blog for valuable insights into SEO and tips to improve rankings, drive more traffic and engage leads. The man behind this very successful website, Neil Patel needs no introduction. Apart from providing digital solutions to marketers across the globe, he has also founded Crazy Egg in 2005, which allows companies to track and see what users are doing on their website. He has also collaborated with several fortune 100 companies. His blog is a combination of engaging videos and entertaining podcasts filled with useful information. It provides detailed thorough articles on various SEO topics.
Founder: Neil Patel
Best For: Tactical resources on how to get things done
Marketing Land is a sister site of Search Engine Land and covers all areas of digital marketing quite competently. They were founded by Danny Sullivan and Chris Sherman both. Their parent company is Third Door Media that publishes content under Marketing Land. Marketing Land is a popular blogging platform where industry experts and subject matter specialists regularly contribute to blog articles. Updates, new trends, announcements, product changes are all part of their news coverage. They have different sections like CMO, Social, SEM, SEO, Analytics, Retail, Mobile. A wide range of topics is covered in each of these modules. Augmented Virtual Reality, Channels analytics and conversion, Conversion Rate optimization, email marketing, are some key elements that are in their library archives.
Marketing Land is a sister publication of Search Engine Land. Their publication publishes daily posts including breaking stories, industry trends and tips and tricks of various aspects of the digital marketing industry. In addition to digital marketing best practices, the blog also touches on areas such as email marketing, social media and much more.
Founder: Danny Sullivan
Best For: Important upcoming launches and digital marketing announcements
Search Engine Watch provides tips and information for all things search engine related. It also includes analysis of the industry and offers insights to site owners trying to improve their visibility. The comments section is often engaging with authors and visitors often discussing the topic of the article at-hand.
Founder: Danny Sullivan
Best For: The latest stories on search engine marketing, SEO trends and PPC marketing
Backlinko is an SEO strategy and marketing tactic blog founded by one of the most noted SEO experts in the online domain now. Forbes, INC, HuffPost, Apple, Amazon, Entrepreneur, are all praises for this man. Backlinko provides awareness and understanding of the various actionable SEO tips that can turn your website into a hit within a month. The success behind SEO, ways to increase your organic search as well as driving traffic are some of the invaluable lessons that Brian Dean had learned in his career. Today, he imparts all of this knowledge to professionals embarking on the digital marketing path as well as experts in the business world.
Backlinko is a site founded by Brian Dean designed to give marketers the strategies and techniques to get higher rankings. His blog focuses exclusively on SEO and traffic-related tips to help marketers improve organic search traffic. In fact, he claims to offer new subscribers the same tips he used to double traffic in two weeks. All of his posts contain comprehensive guides to help marketers know everything they could ever need around a particular topic.
Founder: Brian Dean
Best For: Actionable SEO tips, strategies and case studies
Ahrefs blog is one of the most informative blogs in the online world. It is a must blog to read for any digital marketer be it a novice or a professional. Dmitry Gerasimenko is the founder of Ahrefs and is responsible for all the aspects of the website. They have a team of talented individuals and experts in their field who are an asset to Ahrefs and its content management. Ahrefs blog has an impressive collection of tutorials, opinion pieces, quality content from bloggers, case studies. They provide articles on various aspects of digital marketing like keyword research, successful Link building, SEO basics, SEO tools, website traffic, etc.
11.Search Engine Roundtable
Search Engine Roundtable reports on the most interesting discussions taking place in the search engine marketing world. It enlists the help from several thought leaders in the SEM space to provide detail on popular topics that will inform novices and veterans alike. Consider this forum as the place to go when looking for consensus or best practices for anything related to SEM.
Founder: Barry Schwartz
Best For: Catching up on the most interesting threads taking place in SEM forums
Another interesting blog in the digital marketing genre, which lays emphasis on using marketing analytics and how these would help in enhancing results with time. If you read their posts, you will find out that their analysis is based on real-time results. These are the results of experimentations done in real-time. And some of them are based on people’s opinions, which are verified.
So there it is; our list of some of the best inbound marketing blogs to be found on the web. Make sure you check them all out if you haven’t already. And as always, if you are interested in learning how to get better results from your inbound marketing, feel free to reach out to us.