From the title, you should have guessed that email marketing is a competitive platform to messenger marketing.
So, if you are there in the new platform, it is easier to gain first-mover advantage and it will help you to drive more of your audiences’ attention that your competitors.
The bots we are talking about are not industrial bots or mechanical bots..
Bot refers to the term “robot” and you already know that it can do a lot of impressive things. SEO depends on a bot and it has a variety of usage now. They are,
Bots are used for good and bad purposes, which helps in generating sales and many customer services but there are some bad bots that crawl through many websites to steal data and spammy things.
The sales bots in the above list are the Facebook messenger bots here.
They can help you with the customer services, acquiring lead when we are not there physically, even performing sales. It helps you save lots of time and human resources.
In general, there are two kinds of chatbots used in businesses: informational bots and service bots.
Information bots are useful to deliver the content to the users through messenger, either it is a post or promotional offers. If a visitor subscribed to your blog post, you can send the alerts through messenger.
Service bots help users throughout the customer’s journey and if they need any solution to a problem. These bots help customers who are looking for a product to buy online, book tickets, reserve seats, ordering a cab. They can also manage your schedules and remind you of the unpaid subscriptions and bills through accessing your calendar.
Messaging apps are the big thing and once Facebook allows brands to send messages to their customers, everyone knows that it will be a big deal.
Message open rates in email marketing are quite high and sometimes it can’t perform well. Messenger Marketing gives better Open Rates because the interaction takes place where the users are already spending their time in messaging apps.
Since the messages are delivered in short, instant and interactable (don’t have to wait for the reply like emails do) can make the customers directly move into the bottom phase on the sales funnel.
You could not able to do any action with the messenger chatbot until the subscriber or customer gives permission to start the conversation. Chatbots are spam-free.
Yes, email is more efficient for nurturing leads, but the live chat with chatbots excels at capturing leads. People prefer to live chat rather than other customer support because, the questions are getting answered faster, enjoying the usability of interactive conversations, multi-tasking ability, the efficiency of communication.
On e-commerce, abandoned carts are very difficult to convert. A study says that 78.65% of carts were abandoned in 2017. Those abandoned carts are recovered with email by 4% and an average 11% by messenger marketing.
After making people purchase your product, you can send the shipping update though messenger. It helps them to track their order and also can notify about delay, delivery confirmation automatically.
Chatbots can do anything you built them to do.
Here we had listed some facts because we know that messenger marketing in the next big thing in online marketing. Also, you will definitely make a strategy on Facebook chatbot marketing for your business. They are,